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Marketing That Works at a Fraction of the Cost

Empower your marketing with expert Fractional CMO services.

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Marketing Assessment

Build a winning positioning that out maneuvers your competition.

Target Audience

Who are your ideal customers? Understanding their needs, motivations, and pain points is crucial for crafting a compelling value proposition.

Competitive Landscape

Analyzing your competitors' offerings and positioning helps identify opportunities to differentiate yourself and stand out in the market.

Value Proposition

Clearly articulate what sets your business apart and why customers should choose you over the competition.

Goals

Where are you today? Where do you want to be? Business Vision. Key Milestones along the way

Draw in your audience with clear, captivating brand storytelling.

Consistent Messaging

Ensure your message is clear, concise, and consistent across all marketing channels and touchpoints.

Target Audience Understanding

Deeply understand your target audience's needs, desires, and communication preferences to tailor your messaging effectively.

Brand Personality

Define your brand's core values and personality, ensuring they are reflected in your messaging to build a strong brand identity.

Storytelling

Engage your audience by crafting a compelling story around your brand, making it relatable and memorable.

Implement a lead generation system that powers your business growth!

Identify Touchpoints

Map out all the interactions a customer has with your business, from initial awareness to post-purchase engagement.

Understand Emotions

Analyze the emotions a customer experiences at each stage, identifying opportunities to build trust and loyalty.

Address Pain Points

Identify and address customer pain points, creating solutions that enhance their journey and build satisfaction.

Build the Roadmap

Execute the high payoff tactics that will deliver the targeted growth- constantly measure and optimize with score card tracking.

Do you struggle with:

  • Inconsistent marketing results
  • Inability to effectively track ROI on marketing spending
  • Keeping up to date with all the latest marketing trends including the impact of AI
  • Managing disconnected marketing tools leading to inefficiencies, miscommunication, and a fragmented customer experience

These challenges can be overcome and your business thrive!

I Can Help

I partner with organizations to define their value, clarify their messaging and drive consistent business growth through the implementation of a lead gen system.
The result is predictable marketing results at a fraction of the cost of hiring a full-time marketing executive.
Depth of Experience

Decades of proven marketing and branding experience across multiple industries (link to testimonials).

Manage Complexity

Marketing success comes from simplifying the complex. I specialize in cutting through the noise—streamlining the process of creating value, crafting compelling messaging, and executing multi-channel strategies that consistently drive results.

Proven Process

A proven system that creates powerful positioning, messaging that resonates, and a lead engine that delivers consistent results.

It’s frustrating to spend money on marketing that doesn’t work.

Let me help you like I have helped the below brands

How it Works

1. Book a Consultation

Let's have a high-impact conversation about your goals, ambitions, and what's holding you back—no strings attached.

2. Get a Plan

Together, we uncover your unique edge, craft a message that demands attention, and design a powerful lead-generation machine that drives real results.

3. Ignite Business Growth

Watch your business thrive with a professional marketing plan that delivers results!

Schedule a Call
“

Working with Gene was a fantastic experience! His ability to develop a strategic marketing plan and craft messaging that truly engages with our audience was awesome.

Gene also guided us through the creation of a tactical marketing plan that's already delivering results. The process is both enjoyable and highly effective. If you're looking for a marketing expert who can drive real results, I highly recommend partnering with Gene.

Craig, Nerdworks
“

I worked with Gene to create a strategy and go-to-market plan for my coaching business, Progress Rose. He not only helped me carve out a unique position in a saturated market that highlights my passion and strengths but also developed messaging that truly connects with my audience.

Our first tactic was, an entrepreneurial conference that attracted nearly 100 participants! I’m thrilled about the direction we're headed and highly recommend Gene to anyone looking to energize their business.

David Rosen, Progress Rose

Let’s Build a Plan!

Stop working so hard with inconsistent results!
I partner with you – bringing a process that clarifies your messaging and implements a consistent lead generation system – so you get predictable marketing results at a fraction of the cost of hiring a full-time marketing executive.

Schedule a Call

Take the Free Assessment

The StoryBrand Marketing Report is an online assessment that lets any business owner understand where their marketing plan is falling short and what it should look like.

If you feel like you’ve been marketing your business without a playbook, you’ll love your custom marketing report!

Take the Assessment

Let’s Talk

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EmPower Strategies

To schedule a meeting
Please Contact
Gene Lewis at:

T: +1 (205) 332 2702
E: glewis@empowerstrat.com