Defining Your Value
Empower Strategies will take you through a facilitated strategic thinking process that will enable you to plot a winning business strategy. While each project is customized to the specific client needs it typically consists of the following activities:
Background research
Business strategy statement development
Major Objectives and financial goals identification
Tactical Action Plan Playbook to track your path
A management process to review and adjust the plan on a periodic basis (monthly, weekly, etc.) to ensure success
Clarifing Your Messaging
The most critical element of a sustainable flow of revenue is a clarified marketing message. We use the StoryBrand 7 point framework to develop messaging that your customers will listen too and respond!
A structured process to develop your breakthrough messaging.
Determination of your ideal target audience.
Positioning your brand as the guide to get your customers what they want.
A complete brand messaging playbook with all the concepts and copy you need for breakthrough marketing!
Creating Your Funnel
Activating your strategy and messaging in to the marketplace via and active marketing funnel will drive the leads and customers you need to achieve your vision of success! Key elements include:
Websites that work!
Lead generators
Email nurture campaigns
Email sales campaigns
Keynote presentations
Social media